(Information bulletin based on the Yandex.Money data, the summer of 2007)
Highlights:
User activity in online payments more than doubled from June 2006 to June 2007
E-money were more often used to pay for services than for goods
The largest growth during the year (June 2006 — June 2007) was demonstrated in three segments of the market: information services, hosting, and software
Most often users make online payments for cell phone service
(Informational bulletin based on the Yandex.Direct statistics, January 2006 — June 2007)
Highlights:
The Russian market for contextual advertising grew by 2—2.5 times during the past two years
Number of conversions made from contextual ads to advertisers’ sites showed almost four times increase in 2006
Contextual advertising turnover amounted to $110 mln in 2006 (out of $210 mln overall turnover of the Russian Internet advertising in 2006)
For the first time in the history of Runet, contextual advertising overtook the display one not only in it’s growth rates, but also in absolute numbers
The share of search queries, bought for displaying contextual advertisements, almost doubled in 2006
Moscow consumers more than the regional ones were interested in contextual advertising making their conversions to advertisers’ sites more often
(Information bulletin based on the Yandex Blog Search data, fall 2006)
Highlights:
The Russian-language blogs are hosted at 14 major blog-hosting servers with the “Big four” (publishing from 50.000 to 350.000 blogs) including Livejournal.com, Liveinternet.ru, Blogs.mail.ru, Diary.ru.
The Russian blogosphere is growing exponentially. In 2006, more than 100 new blogs were created every hour.
60% of Russian bloggers are female, 40% are male.
An average Russian blogger is a 21-year old female student from Moscow.
Since fall 2006, Yandex has been issuing surveys on different sectors of the Russian Internet. To receive our surveys via e-mail, please, send us your request and contact information to analyst@yandex-team.ru.
