SearchImagesVideoTranslateMail
Login

Press Center / Press Releases / 2013

Yandex redesigns search results page with launch of interactive snippets

Internet, June 6, 2013. Yandex (NASDAQ:YNDX), Russia’s largest search engine, has announced significant changes to its Search Engine Results Pages (SERP) with the launch of interactive snippets called ‘Islands’. This new feature will speed up engagement with websites and services by allowing users to action their query – such as booking cinema tickets, making restaurant reservations or paying a bill – directly from the search page rather than through an organisation’s website.

Islands has been designed to provide a new level of user experience, responding to web searches with solutions rather than just information. As such, it will speed up the link between searches and services, minimising the risk of organisations losing business through lengthy search processes or complicated web pages. Evolved from ‘rich’ snippets, the tools for interactive snippets will be made available to web developers so that they can add this functionality to their websites.

With recent surveys showing that customers often leave a search page in less than half a second if they don’t discover what they’re looking for, Yandex believes that facilitating a rapid start to the user’s journey directly from the SERP will improve user satisfaction and conversion rates for online businesses.

“Apps have changed people’s expectations of usability, especially on mobile,” said Ilya Segalovich, CTO at Yandex. “When people search on the rich web these days, they are often looking to carry out an action. What happens now is that even if you can see in search results a link to the website where you can potentially book your movie ticket or pay your bill, you still need to click through to this site and possibly even browse a few pages before you find the booking form. We’re speeding up this process.

"Interactive snippets deliver a new level of user experience. Sitelinks are an outdated way of providing information and rich snippets are mere decoration. We know users want faster, more direct engagement with services, and interactive snippets mean businesses can better serve the needs of their customers by offering a shortcut to the ultimate search."

Importantly though, the launch of Islands does not mean Yandex will decide what information appears on the search page; that will be determined by the website owner who will be able to choose whether he or she wants to include interactive snippets, and if so, what they should look like. Yandex has also been working with a number of web developers to create the toolset.

The feature will be available for all searchers on different types of devices, launching first on personal computers and tablets and then on mobile devices. It is being rolled out to Yandex’s 8 million users in Turkey today and will then be introduced to Yandex’s broader customer base in Russia, Ukraine, Belarus and Kazakhstan in the coming months.


  • Contacts:
  • Press Service
  • Ochir Mandzhikov,Vladimir Isaev
  • Phone:+7 495 739-7000
  • E-mail: pr@yandex-team.com

Subscribe to press releases

Recurrence: 1–4 per week

Subscribe
Yandex N.V.
Registered Office in Amsterdam
Address: Schiphol Boulevard 165
1118 BG Schiphol
The Netherlands
tel.: +31 (0) 20 206 6970
Yandex LLC
Headquarters in Russia
Office in 
Moscow
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
16, Leo Tolstoy St., Moscow 119021, Russia
Reception
tel. +7 495 739-70-00, fax +7 495 739-70-70
Commercial Department
tel. +7 495 739-22-22 ext.1247, fax +7 495 739-23-32, eng-ad@yandex-team.ru
Toll-free number for regional users 8 800 333-9639 (or 8 800 333-YNDX)
Marketing & Media Relations
pr@yandex-team.ru
Investor Relations
tel. +7 495 974 3538
Office in 
Saint Petersburg
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
Piskarevskiy prospekt, building 2, block 2, 4th floor, Benois Business Centre, 195027, Saint Petersburg, Russia
Reception
tel. +7 812 633-36-00, fax +7 812 633-36-99
Toll-free number for regional users 8 800 333-9639 (or 8 800 333-YNDX)
Office in 
Ekaterinburg
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
10 Hohryakova St., Ekaterinburg 620014, Russia
Reception
fax +7 343 385-01-99
Sales Office
tel. +7 343 385-01-00 uralsales@yandex-team.ru
Toll-free number for regional users 8 800 333-9639 (or 8 800 333-YNDX)
Office in 
Novosibirsk
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
35 Krasnoyarskaya St., Novosibirsk 630004, Russia
Reception
fax +7 343 385-01-99
Sales Office
tel. +7 383 230-43-06 sales-nsk@yandex-team.ru
Office in 
Kazan
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
6 Spartakovskaya Street, 11th floor, right wing, Kazan 420107, Russia
Reception
tel. +7 843 524-71-71
Sales Office
kzn@yandex-team.ru
Office in 
Rostov-on-Don
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
70D, Gvardeysky Business Centre, Dolomanovsky Lane, Rostov-on-Don, 344011, Russia
Tel. +7 (863) 2-688-300
Office in 
Nizhny Novgorod
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address:
Lobachevsky Plaza, ulitsa Alekseevskaya, 10/16, Nizhny Novgorod, 603000
Tel. +7 (831) 233 06 06
Office in 
Kiev (Ukraine)
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
Suite 30, 19–21 Bohdan Khmelnytsky Street, Kyiv, 01030 Ukraine
Reception
+38 044 586 41 48, fax. +38 044 586 41 48 ext. 6665
Marketing & Media Relations
pr@yandex-team.com.ua
Office in 
Odessa (Ukraine)
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
Polsky Spusk 11, Morskoi Business Center (8th floor), Odessa 65026, Ukraine
Reception
tel./fax: +38 0487 37-44-10, +38 0445 86-41-48
Skype: yandex.ukraine
Sales Office
adv@yandex.ua
Office in 
Simferopol (Ukraine)
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
1a (4th Floor), Kazanskaya St., Simferopol, 95000, Ukraine
Tel. +38 (048) 737-44-10, +38 (044) 586-41-48
Office in 
Minsk (Belarus)
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
Office 308, Rubin Plaza Business Center, 5 Dzerzhinskogo prospekt, Minsk, 220036, Belarus
Reception
+375 17 328-19-61, fax. +375 17 328-15-14
Office in 
Palo Alto (California, USA)
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
299 S. California Ave, Suite 200, Palo Alto, CA 94306, USA
Tel. +1-650-838-0880, fax. +1-650-838-0098
Office in 
Istanbul (Turkey)
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address
Mecidiyeköy Yolu Caddesi No: 12,
Trump Towers 2. Kule, 15. Kat, Ofis No: 1501-1502
34387 Mecidiyeköy, Şişli, İstanbul - Türkiye
Tel. +90 212 386 87 60 (pbx), fax. +90 212 284 46 48
Marketing & Media Relations
pr@yandex.com.tr
Contact Us
Office in 
Lucerne (Switzerland)
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address:
Citybay Business Center, Werftestrasse 4, CH 6005 Lucerne, Switzerland
Tel. +41-41-248-08-60, fax. +41-41-248-08-63
Office in 
Zürich (Switzerland)
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address:
Odeonhaus Limmatquai 2, 8001 Zürich, Switzerland
Tel. + 41 44 252 50 00
Office in 
Berlin (Germany)
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev (Ukraine)
  • Odessa (Ukraine)
  • Simferopol (Ukraine)
  • Minsk (Belarus)
  • Palo Alto (California, USA)
  • Istanbul (Turkey)
  • Lucerne (Switzerland)
  • Zürich (Switzerland)
  • Berlin (Germany)
Pic / Map
Address:
Karl-Liebknecht-Straße, 1, 10178 Berlin, Germany
enEn