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Yandex Launches Pay-Per-Click Training Programme For International Digital Marketers

11 June, 2013

With a monthly audience of more than 60 million users, Russia is Europe’s largest internet market, having overtaken Germany in 2011. Naturally, this is attracting ever-growing numbers of European, Asian and American companies seeking to tap into Russia with online sales of goods and services, and looking for digital marketing and advertising opportunities. Yandex is now introducing a special training course for these clients, to help them better take advantage of all the opportunities.

Russia is one of just a few countries with local players dominating the domestic internet market. Yandex is one of them: the company boasts 61.5% of all search traffic in Russia as of May 2013. The structure of Russia’s online ad market is also unique, with different platforms at the fore. Last year Yandex overtook Russia’s top TV channel, Pervy Kanal, in daytime audience numbers, and raked in similar ad revenues.

Foreign companies are attracted to Yandex.Direct, the nation’s largest web ad network particularly in such segments as travel (hotel bookings and flights), e-commerce (especially clothing), gaming, and medical services abroad (mainly Israel and Germany).

Outside of Russia and other CIS countries, Yandex’s largest numbers of foreign advertisers are in China, then Germany, the UK and the United States. France, Italy and Spain follow, all at about the same level.

To get closer to its foreign clients, the company last year founded Yandex.Europe AG. It continues to offer all its clients strong support as advertiser numbers grow. Interest from digital marketing agencies is also on the rise, as they look to organise ad campaigns within Yandex services.

Yandex announces the launch of a special programme to train its international advertising clients: both vendors and digital agencies. The training is to take place through the International Marketing School in Barcelona and at some locations in the United States. The course will be delivered to selected Yandex clients and covers the use of the Yandex.Direct contextual advertising service, including creating accounts and campaigns, managing match types and working with retargeting and content networks. The first course starts on June 18, don’t miss the chance to sign up!

The training program is called the “Global PPC Campaign Manager (With Yandex.Expert)” and has been developed by UK-based international search marketing support services group Webcertain working closely in conjunction with the Yandex teams in Moscow and the US.

Two course options are available – an exclusive two-day Yandex version, and a three-day course also covering some other search engines. All participants have the opportunity to attempt the challenging Yandex.Expert online examination as part of the course – the examination was recently translated into English for the benefit of international users of the system.

“Many international advertisers are reaping the benefits of working with Yandex in Russia and other countries, but have fed back a need for greater in-depth knowledge of Yandex systems to maximise their returns,” said Yandex’s US Business Development Director, Preston Carey.

The course will provide participants with a deeper understanding of how to build ad campaigns on Yandex.Direct, the largest automated, auction-based ad-serving system for contextual advertising on the Russian internet with a client base of 315,000 advertisers in 2012.

It will also give insights into other parts of the Yandex Advertising Network – the largest ad network on the Russian internet with a combined audience of almost 57 million – as well as the Yandex.Market online comparison shopping system, which has a monthly audience in Russia of 14.6 million. The service includes more than 50 million price offers placed by more than 12,000 internet stores in 300 categories, from clothing to automobile accessories.

The course is led by Webcertain’s Andy Atkins-Krüger with support from colleagues Justyna Wilner and Immanuel Simonsen. All delegates receive a Workbook guide and full support on taking the Yandex.Expert examination.

Yandex clients who would like the opportunity to participate in the training programme can get more information by e-mail.

Yandex N.V.
Registered Office in Amsterdam
Address: Schiphol Boulevard 165
1118 BG Schiphol
The Netherlands
tel.: +31 (0) 20 206 6970
Yandex LLC
Headquarters in Russia
Office in 
Moscow
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev
  • Odessa
  • Simferopol
  • Minsk
  • San Jose
  • Istanbul
  • Lucerne
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  • Berlin
Pic / Map
Address
16, Leo Tolstoy St., Moscow 119021, Russia
Reception
tel. +7 495 739-70-00, fax +7 495 739-70-70
Commercial Department
tel. +7 495 739-22-22 ext.1247, fax +7 495 739-23-32, eng-ad@yandex-team.ru
Toll-free number for regional users 8 800 333-9639 (or 8 800 333-YNDX)
Marketing & Media Relations
pr@yandex-team.ru
Investor Relations
tel. +7 495 974 3538
Office in 
Saint Petersburg
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev
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Pic / Map
Address
Piskarevskiy prospekt, building 2, block 2, 4th floor, Benois Business Centre, 195027, Saint Petersburg, Russia
Reception
tel. +7 812 633-36-00, fax +7 812 633-36-99
Toll-free number for regional users 8 800 333-9639 (or 8 800 333-YNDX)
Office in 
Ekaterinburg
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev
  • Odessa
  • Simferopol
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  • San Jose
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Pic / Map
Address
10 Hohryakova St., Ekaterinburg 620014, Russia
Reception
fax +7 343 385-01-99
Sales Office
tel. +7 343 385-01-00 uralsales@yandex-team.ru
Toll-free number for regional users 8 800 333-9639 (or 8 800 333-YNDX)
Office in 
Novosibirsk
  • Moscow
  • Saint Petersburg
  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev
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Pic / Map
Address
35 Krasnoyarskaya St., Novosibirsk 630004, Russia
Reception
fax +7 343 385-01-99
Sales Office
tel. +7 383 230-43-06 sales-nsk@yandex-team.ru
Office in 
Kazan
  • Moscow
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  • Ekaterinburg
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  • Nizhny Novgorod
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Pic / Map
Address
6 Spartakovskaya Street, 11th floor, right wing, Kazan 420107, Russia
Reception
tel. +7 843 524-71-71
Sales Office
kzn@yandex-team.ru
Office in 
Rostov-on-Don
  • Moscow
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  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
  • Nizhny Novgorod
  • Kiev
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Pic / Map
Address
70D, Gvardeysky Business Centre, Dolomanovsky Lane, Rostov-on-Don, 344011, Russia
Tel. +7 (863) 2-688-300
Office in 
Nizhny Novgorod
  • Moscow
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Pic / Map
Address:
Lobachevsky Plaza, ulitsa Alekseevskaya, 10/16, Nizhny Novgorod, 603000
Tel. +7 (831) 233 06 06
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Kiev
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Pic / Map
Address
Suite 30, 19–21 Bohdana Khmelnytskoho Street, Kyiv, 01030 Ukraine
Reception
+38 044 586 41 48, fax. +38 044 586 41 48 ext. 6665
Marketing & Media Relations
pr@yandex-team.com.ua
For general inquiries
info@yandex-team.com.ua
Client Service Department
+38 044 586 41 48 ext. 2601
Skype
yandex.ukraine (reception)
Office in 
Odessa
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Pic / Map
Address
Polsky Uzviz 11, Morsky-2 Business Center (8th floor), Odessa 65026, Ukraine
Reception
tel./fax: +38 0487 37 44 10, +38 0445 86 41 48
Marketing & Media Relations
pr@yandex-team.com.ua
For general inquiries
info@yandex-team.com.ua
Client Service Department
+38 044 586 41 48 ext. 2601
Skype
yandex.ukraine (reception)
Office in 
Simferopol
  • Moscow
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  • Ekaterinburg
  • Novosibirsk
  • Kazan
  • Rostov-on-Don
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Pic / Map
Address
1a (4th Floor), Kazanskaya St., Simferopol
Reception
tel. +7 495 739 70 00, fax +7 495 739 70 70
Office in 
Minsk
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Pic / Map
Address
Office 308, Rubin Plaza Business Center, 5 Dzerzhinskogo prospekt, Minsk, 220036, Belarus
Reception
+375 17 328-19-61, fax. +375 17 328-15-14
Office in 
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  • San Jose
  • Istanbul
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Pic / Map
Address
2001 Gateway place, Suite 400W, San Jose, CA, 95110
Tel. +1-650-838-0880
Office in 
Istanbul
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Pic / Map
Address
Mecidiyeköy Yolu Caddesi No: 12,
Trump Towers 2. Kule, 15. Kat, Ofis No: 1501-1502
34387 Mecidiyeköy, Şişli, İstanbul - Türkiye
Tel. +90 212 386 87 60 (pbx), fax. +90 212 284 46 48
Marketing & Media Relations
pr@yandex.com.tr
Contact Us
Office in 
Lucerne
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  • Nizhny Novgorod
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Pic / Map
Address:
Citybay Business Center, Werftestrasse 4, CH 6005 Lucerne, Switzerland
Tel. +41-41-248-08-60, fax. +41-41-248-08-63
Office in 
Zürich
  • Moscow
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  • Novosibirsk
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  • Rostov-on-Don
  • Nizhny Novgorod
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Pic / Map
Address:
Odeonhaus Limmatquai 2, 8001 Zürich, Switzerland
Tel. + 41 44 252 50 00
Office in 
Berlin
  • Moscow
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Pic / Map
Address:
Karl-Liebknecht-Straße, 1, 10178 Berlin, Germany
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