Yandex is one of the largest internet companies in Europe, operating Russia’s most popular search engine and its most visited website. According to LiveInternet, as of March 2013, we generated 61.9% of all search traffic in Russia. We also operate in Ukraine, Kazakhstan, Belarus and Turkey. Yandex is in the world’s top five search engines by number of searches.
Our mission is to help people solve their problems. Any problems. On- or offline, routine or one-off, personal or mathematical, geographical or logistical, theoretical or practical. For anyone. Anywhere. To that end, we develop and hone our search technologies and information retrieval services.
What we do
Online Services and Mobile Applications
We make online services and mobile apps for people. That is, for any user of the internet regardless of their age or gender. Currently, there are almost 95 million Yandex users all over the world (comScore, March 2013). With the mission to help people solve their problems in any situation – not only when they are in a close proximity of a personal computer – we offer a broad range of services tailored for mobile and other digital platforms and devices, including television sets and on-board automobile computers. Coffeemakers might be next. If need be.
Russia is one of only a few countries with a local player dominating the domestic search market, whose search technologies are on par with those developed by other members of the club – the USA, South Korea, the Czech Republic and China.
Yandex is an information technology company developing proprietary technologies for its end-user products and services. We implemented in 2009 our own machine-learning method, MatrixNet, which is currently used for building search results ranking algorithms, serving online advertising and even analysing meson decays at CERN. Our own fact extraction technology is used in our Search, as well as in our email service Yandex.Mail and news aggregation service Yandex.News. To sort billions of images on the internet, we use our own computer vision methods. In 2011, we launched a service for statistical machine translation – one of only three of this kind that currently exist in the world.
Our technologies and services run on tens of thousands of servers. We have Russia’s largest network for data storage and processing. We share our data processing capacities with our partners working in, among other things, nuclear research and geological exploration.
Education and Research
To provide our users with cutting-edge internet services and technologies, we utilise our in-depth knowledge of and capabilities in applied mathematics, data analysis, computer engineering, linguistics and other disciplines. Benefiting from Russia’s long-standing educational focus on mathematics and engineering, we have drawn upon the considerable local talent pool to create a strong team of world-class specialists, who have made Yandex one of the largest internet technology companies in Europe.
To continue the tradition of keeping education and research in focus, we run our own educational programs. The Yandex School of Data Analysis, a free two-year Master’s-level course for university graduates, has been running since 2007. The school trains specialists in internet data processing, data analysis and fact extraction. The school’s graduates find employment at Yandex and many other companies. Yandex also has schools for project managers, user interface developers, etc. We also partner with Russia’s leading research centres and universities, including the Moscow Institute of Physics and Technology and the Higher School of Economics. Yandex experts give lectures to high school students. We sponsor a number of school contests in computer programming, mathematics and linguistics
Yandex organises Russia's largest yearly technology conference, Yet another Conference, and its marketing branch, Yac/m. These events gather industry experts from all over the world. We also run seminars, lectures, workshops and master classes for those who wish to make or have already made a career in the internet industry.
How we do what we do
We Try To Make People Happy
Everything we do, we do for people. Including our friends and families and ourselves. “How will it make people happy?” is one important question that we ask ourselves each time we are about to start working on any idea. If we cannot simply and straightforwardly answer this question, it’s not worth our while. We like to make things that not only solve peoples' problems, but are also fun to use.
This means, among other things, that we think of how user-friendly a product or service will be, and only then about how this product can be monetised. If the product is well liked by people, the model for monetisation will follow. Our job is to make sure that users' interests are taken in account. Yandex has never used pop-ups or floating ads – anything that would interfere with the user's experience. Nothing should get in the way of a person visiting Yandex to solve their problem.
Think Globally, Act Locally
Our users live all over the world and each has their own way to solve their problems. We use the same technology to deliver country- or city- and even user-specific services. Someone looking for a coffee shop in Kaliningrad is looking for a different coffee shop than someone looking for a coffee shop in Vladivostok. If you are in Istanbul, ‘kabak’ is a vegetable, while it is something completely different if you are in Moscow. We can offer our users a good solution only if we take into account where they are, what language they speak, what their culture and laws are like and many other things. And above all that, we need to consider the fact that each problem is personal. Even when it is generic, it still differs from person to person, if only a little. To offer personal solutions to personal problems, we develop technologies that can learn to understand each of our users personally.
Mirror of the Internet
We rely on information gathered from a multitude of sources to solve problems for our users. We do not alter this information in any way, we only structure and aggregate what is already there. Yandex is the mirror of the Internet.
Every change or innovation in our product or service is motivated by user demand and is based on technology and statistics. We use statistical methods to understand how and why our users can benefit from each innovation.
Balance of Ecosystem
Yandex affects the internet ecosystem as much as any other player on the market. We understand that it is our responsibility to make sure that our influence is beneficial. Our core value is the interests of our users. To serve the interests of our users, we need an open, diverse environment with a multitude of quality resources.
We partner with thousands of companies to aggregate and organise extensive local, national and international information. We offer one single sales window to thousands of online shops to help our users easily find the product or service they need. We collect detailed information from every website we index to maximise its usefulness in search results. We use thousands of news sources to automatically build a news picture of the day. And while doing all that, we protect our users from various online threats, including spam, viruses and phishing scams.
Three years after yandex.ru was launched in 1997, Yandex became a standalone company. At that point there were only 25 names on the new company's payroll and all data Yandex processed could fit on a single server. Yandex LLC became profitable in November 2002 and its revenues have been continually growing ever since. Yandex went public on the NASDAQ Global Select Market, a segment of the NASDAQ Global Market with the highest initial listing standards of any exchange in the world, in May 2011. Currently, Yandex has over 5,000 employees working in different locations in seven countries around the world.
Most of our revenues are derived from text-based advertising, which delivers ads based on what web users are looking for. Our Yandex.Direct service is the largest automated, auction-based system for the placement of text-based ads in Russia. In addition to serving advertisements on our own search results pages, we run ads on thousands of third-party websites that make up our Yandex Advertising Network. Our turnover exceeds $1 billion.